Working globally to reduce deaths on the road
Since 2012, we have been the world's trusted partner for evidence-based road safety training, testing and licensing solutions.
The world leader in hazard perception solutions
Jellylearn develops evidence-based road safety training and testing apps and content. We work with governments, licensing authorities, fleet operators and research institutions to improve road safety outcomes.
Our work spans the full road safety spectrum — from training learner drivers to assess hazards, to developing national licensing tests administered at scale, to researching the next generation of road safety interventions.
- Pioneers of CGI-based hazard perception content
- Developers of the UK DVSA hazard perception test
- Partners with governments and licensing bodies
- Academic research collaboration with leading universities
- Delivered programmes in countries worldwide
Our approach
Everything we do starts with research and ends with measurable outcomes.
Research & Discovery
We begin with a deep understanding of the road safety challenge — analysing collision data, risk profiles and existing evidence.
Co-design
We work closely with clients, subject matter experts and end-users to design solutions that address real needs.
Develop & Validate
Content is developed to the highest production standards, then rigorously piloted and validated before deployment.
Measure Impact
We track and report on outcomes — including collision data — to demonstrate the real-world impact of our work.
What drives us
Evidence-based
Everything we build is grounded in the latest road safety research. We work closely with academics and research partners to ensure our content is valid, reliable and effective.
Outcome-focused
We measure what matters: reductions in road traffic collisions, improvements in hazard perception and changes in driver behaviour. Results, not just outputs.
Innovative
We pioneered CGI-based hazard perception content and continue to push the boundaries of what's possible in driver training and assessment technology.
Collaborative
Our best work is done in partnership — with clients, researchers, instructors and road users. We listen, co-design and iterate to get things right.
12+ years of impact
Began working in this field with the DVSA.
Jellylearn founded with a mission to reduce road deaths through evidence-based content.
Delivered the new CGI-based hazard perception test for the UK DVSA driving test.
Expanded Internationally through strategic partnerships with LMS providers.
Delivered our first Hazard Perception training app in the UK.
Partnered with RAC and NTU for a landmark three-year longitudinal HP research study.
Reached 2 million annual test-takers globally using Jellylearn content.
Expanded into autonomous vehicle benchmarking and AI-assisted road safety research.
Reached agreement with the EU on the wording for the 4th EU Directive for Hazard Perception testing and training.
Developed the world's first app for Graduated Driver Licensing programmes.
The people behind the impact
A multidisciplinary team of road safety experts, researchers, content producers and technologists.
Chris Page
Managing Director
Leads Jellylearn's strategic direction and global partnerships. Chris has been instrumental in establishing Jellylearn as the world leader in hazard perception solutions.
Andy Bull
Production Director
Oversees all content production at Jellylearn, bringing expertise in CGI-based hazard perception content and evidence-based instructional design.
Michael Bennett
Business Development Director
Drives Jellylearn's international growth, building relationships with governments, licensing authorities and road safety organisations across 30+ countries.
Ready to Transform Road Safety?
Partner with Jellylearn to develop evidence-based solutions tailored to your road safety needs.